The conference is intended for:
those working in the media industries;
 searching for ways to understand and reach their goal public;
searching for ways to focus and segment even more;
searching for ways to valorize the gained relationships.

those working with the media industries. It’s a challenge for advertisers and publicity agents to develop the best communication solutions that bond consumers and audiences with media products.

those analyzing, quantifying, describing, predicting and teaching media…

 

The conference is organized by the Media Expertise Centrum (MEC) of Mechelen University College; in cooperation with partners and sponsors.


It’s a one-day event with plenary and parallel presentations and debates;  with 24 presenters and 8 moderators.


Registration fee: 145 euro (VAT incl.)


Conference language: English

The conference

After the successful Crossmedia Storytelling conference of 2007, MEC organizes another media conference in Mechelen. The Community-Oriented media conference will be unique because of the focus on user communities and their media behavior. Strategies and techniques to reach audiences and audience groups with different media types will be highlighted. At the conference media experts will present their experiences with community-oriented initiatives and debate their views with a panel of media authorities. These panel members are all media practiced or researchers of different media related disciplines.


At the media conference trends and hypes will be confronted thus distinguishing the fundamental principles of production, development and distribution. The future of media will be audience- and consumer-oriented. The conference strives to demonstrate the intrinsic value of content and bring those outcomes to debate with all participants of the convention.


The conference is of interest to every person working in the media branch and for those who analyze and advise them.

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